By
Lance Trebesch |
Lance Trebesch, CEO of
TicketPrinting.com, has a
successful 18 year track record of technology and early-stage
experience. TicketPrinting.com is a member of The Music Office
Trusted Vendors and we highly recommend his products and services.
TicketPrinting.com is the leader in affordable online ticket
printing for small-to-medium size organizations, companies, venues,
non-profits, schools, associations, and clubs. Over the past 10
years, TicketPrinting.com has designed and printed millions of tickets
for thousands of events, fundraisers, performances, concerts, plays,
sporting events, raffles, parties and more. TicketPrinting.com has
hundreds of ticket templates – just put in your event or raffle
information and we print and ship in 24 hour. Or, our Design-Your-Own
ticket online tool enables you to customize your ticket. |
Blogs prove to be a
tricky field to conquer, especially when it comes to gaining an initial
reader-base. However, once you get that reader base, great potential for
increasing your online reputation is created. Successful blogs keep their
status by following these 20 rules from the start and throughout their
blog’s lifetime.
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Focus the topic.
Thousands of different blogs exist on the web. Only the
well-established ones can post general news and see success. Instead,
focus your blog around a niche. The more narrow the subject, the more
likely you will get a steady reader base.
-
Search similar
blogs and subscribe.
Because there are so many blogs on the internet, chances are somebody
somewhere will also be
talking about your subject. Find these sites and subscribe to them
so you get instant updates. The best action to take is to read up on
these blogs and know what they talk about regularly.
-
Create business
relationships.
By helping out someone else and their blog in some way, they will in
return help you and your blog out. One good example is devising a list
of online radio stations you can
submit your music to and give them the list so they can use it for
their benefit as well. By becoming business friends, you can promote
each other by talking about one another’s webpage, music, blog, etc.
-
Make quality
content.
Just writing a blog is not enough. You have to make sure what you are
writing is good content. No one will comment or read your blog if the
content seems worthless and poorly written. Also, write grammatically.
Misspellings are one of the most painful things to witness in blogs.
-
Work on the title.
The title is a necessity. The first thing people look at and what makes
them read your blog is the title. Titles that hint of content with
lists and bullets also draw people in due to the pleasing layout and
more white space of lists. If the title perks their interest, they will
click on your blog to continue reading. Take the time to think about an
interesting title and log which titles draw more readers.
-
Submit to
directories.
After creating a good content-and-keyword-rich blog, submit it to
different directories.
Top Blog Area and
BlogFlux are two good sites to submit blogs to according to category
of blog. Another option is to write just one blog for an
established blogging site in the rock music industry and tell them
why they should feature your blog on their site. If they choose to put
the blog on their site, you will see greatly increased traffic.
-
Get a friend to
submit your blog to Digg, StumbleUpon, Technorati, Netscape, and Reddit.
These search sites generate a ton of traffic to your site if viewed
frequently (or “digged,” “thumbs up” “favored,” etc). However, people
view down on you if you constantly submit your own content to these
sites, so instead, make a buddy submit your blogs, videos, or podcasts
to these sites one or two times a week. Eventually, your good content
will make it to the homepage of these content-search sites, generating
an unimaginable amount of traffic to your blog.
-
Ping every site.
Some
submission sites allow you to ‘ping’ them, which means they get an
automatic update when you post a new blog. This is good so they always
have your latest posts in their records. These sites also allow you to
put in key tag terms. By inputting a tag term, your blog will pop up if
someone searches for the term you used. For instance, if you are
writing about electric guitar comparisons (tag terms) and the
searcher inserts “compare guitars,” your blog will show as a result.
You must utilize pings and tags to increase your blog popularity.
-
Write regularly
and stand out.
The only way to gain a steady reader base is if you write a blog
regularly. The best blogs update their content daily or sometimes
several times a day. As an upcoming artist, though, weekly will suffice
if you write on a consistent day around the same time every week. In
addition, you need to stand out from other bloggers. Write properly,
but use your personality. Personality keeps the blog interesting
and keeps readers coming back. In addition, the readers like to be
treated as humans, so drop the business lingo. Blogs are for
entertainment, so engage your audience. Write for them.
-
Host your blog on
your website domain.
Using a
different
host for your blog not only confuses your readers, but also reduces
the amount of quality traffic to your site. The only smart way to
host a blog is through your own website. If readers like what they
read, or you mention something about your music in the blog, they can
easily navigate to your website to find out more information. Creating
a blog serves the purpose of promoting your music online, which you can
only do if you reader can easily access your website from your blog.
This is the end of
part one of the two part series to creating a successful blog. Part two
goes into more detail on how to promote your blog and see additional
success in the first weeks and months of your blog.
By Lance Trebesch
lance@ticketprinting.com
www.TicketPrinting.com
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